Everyone loves a good story! It is through stories that we all connect and it is through stories that we can improve the visitor experience. 

Tourism Tropical North Queensland Chief Executive Officer Pip Close said the TNQ Tourism Small Business Development Program’s Storytelling Workshop provided practical steps to discover, develop, deliver and share stories with your guests.

“Savanah Guides and Savannah Way Limited Manager Russell Boswell will explain how to uncover or reimagine a business’s story and share it in a compelling way for an exceptional tourism experience,” she said.

“Your story could be historic, controversial, educational, brand new or just really funny. Use it to build your brand and engage your guests, customers, social media users, investors and staff.

“With a background in education and marketing, Russell’s tourism career has included tour and safari operation, magazine publishing and tour guide training.

“Russell sits on several industry committees and is the proud recipient of a Cassowary Award for services to Wet Tropics nature-based tourism.”

The Storytelling Workshop will be held on Wednesday, February 28 at TTNQ, Level 2, 51 Esplanade, Cairns from 2pm to 4pm.

A second workshop will also be held on Wednesday, March 7 at Sheraton Grand Mirage in Port Douglas from 11am to 1pm.

The same content will be presented at both workshops. Entry is $20 per person and can be booked online.

The TNQ Tourism Small Business Development Program is for TTNQ member and non-member businesses that receive a significant portion of revenue from tourism and have less than 20 full-time equivalent employees.

For more information on the workshop or to book your spot, go to ttnq.org.au.


For more information contact:
Kelsey Andersen