Cafés, restaurants, tour desks, accommodation, reception areas, market stalls and tour pick-up locations can benefit from the TNQ Tourism Small Business Development Program visual merchandising workshop in Cairns on July 25.
Tourism Tropical North Queensland Chief Executive Officer Pip Close said the $20 workshop was not just for traditional retail outlets as anyone with a commercial space frequented by customers would benefit.
“ARA Retail Institute trainer Sarah Davies will teach workshop attendees how to create a visually compelling commercial space to showcase their product and drive a strong return,” she said.
“They will understand how to make a commercial space stand out and be easily utilised by a busy and distracted customer.
“Sarah has 25 years’ experience in retail sales, management and visual merchandising, having worked for major retail groups and across a broad range of industry sectors.”
Topics include planning a store design to create stock turnover, effectively using merchandising tools, building a logical layout for easy traffic flow, designing and sourcing effective branding and signage and highlighting windows and high visual points to generate attention and return on investment.
The workshop is on Tuesday, July 25 at 2-5pm at TTNQ, 51 The Esplanade. It costs $20 per person and can be booked online.
After participating in the workshop, attendees are eligible for a free one-hour, one-on-one consultation with Sarah at their premises on Wednesday, July 26 between 8am-3pm. Places for this are limited to four businesses.
The TNQ Tourism Small Business Development Program is for TTNQ member and non-member businesses that receive a significant portion of revenue from tourism and have less than 20 full-time equivalent employees.
For more information on the workshop or the TNQ Tourism Small Business Development Program, click here.
For more information contact:
T: 07 4015 1206 | E: Kelsey.firstname.lastname@example.org