Delegate Innovation News | Edition #4

Five minutes with…..

Ian Balme
Forgotten World Adventures
Presenter: Product Development Innovation

Q.  What is the greatest innovation you have made in your career?
A.  The ability to seamlessly move between diverse careers, ie forestry to farming to local government, construction and tourism.  In making these shifts I have been able to introduce learnings from other industries which are often an excellent source of innovation.

Q.  What global innovation has changed the way you do business?
A.  Technology has changed everything and continues to do so. In Forgotten World Adventures we can use technology to build an international market for our product. Our brand is strongly story based and we are now able to tap into audio and video technologies to bring fascinating stories of the region to life.

Q.  Where do you see yourself in five years’ time?
A.  Who knows! I wouldn’t have seen myself speaking at a tourism conference five years ago.  Shorter term, we are continuing to build a significantly bigger tourism operation and continuing to innovate. The present is a springboard to the future and we want to ensure that the pathway for the next five years is not constrained by what we are currently doing.

Q.  Who do you think is a great innovator and why?
A.  Australasia is rich with great innovators who demonstrate what is possible, but often I am more inspired by the people with extraordinary drive and vision who lift themselves from very humble backgrounds to world-beating greatness. They show us all how the only limits we have are the ones we create for ourselves. Rod Drury, founder of Xero is an excellent New Zealand example. He has built Xero into a global brand and has not been constrained by negativity.

Q.  What can delegates expect to hear about in your session?
A.  Where Forgotten World Adventures has come from, where we are now, and where we are heading.