Shift gears, unite and lead the way
The TTNQ 2018-2020 Strategic Direction sets the agenda for TTNQ to shift gears, unite the industry and lead the way forward to the vision of becoming one of the world’s most inspiring nature-based destinations. This two-year direction will enable our destination marketing organisation to move quickly in a fast-changing and competitive world to ensure Tropical North Queensland is the destination people around the world want to visit.
This direction was developed after an intensive strategic direction review process by the board and executive team to consider the most effective way TTNQ can add long-term value for our industry and to the whole TNQ region. After much consultation with our member base and stakeholders, the TTNQ Board has signed off on a direction that focuses on TTNQ’s key role of destination marketing and sets goals to ensure that remains our primary driver.
Key statistics for Tropical North Queensland
TTNQ’s role is to build destination awareness in Australia and in selected international holiday and business tourism markets through a targeted program of marketing activities to achieve maximum visitation, length of stay, expenditure and regional dispersal within Tropical North Queensland. TTNQ works with industry and key stakeholders to achieve this objective.
TTNQ is committed to the community and sustaining the unique culture and environments of Tropical North Queensland.