The TTNQ Strategic Marketing Plan outlines the strategic direction for 2015 – 2020.  TTNQ is following the modelling developed by Tourism Australia (by Access Economics and Marketing Strategists BDA 2010). This focuses on Australia’s potential to capture a larger share of domestic and outbound international markets for those countries seen as the most profitable prospects.

TTNQ has reviewed its current market share of international and domestic visitors to Australia (leisure, business events and sports tourism), reviewed history of the past five years and made assumptions on market by market potential including a critical aviation analysis in collaboration with Cairns Airport.