We are committed to achieving a high standard of corporate governance throughout the organisation, including the executive and managerial level. Through this commitment, we have adopted appropriate systems and processes to direct and manage the business and affairs of the corporation.

Enhancements in this area are ongoing as we strive to achieve best practice outcomes.

Statement of Intent

The Far North Queensland Promotion Bureau Limited, trading as Tourism Tropical North Queensland, Business Events Cairns & Great Barrier Reef, and Cairns & Tropical North Visitor Information Centre is a membership based company limited by guarantee. Tourism Tropical North Queensland provides leadership and guidance to the Tropical North Queensland tourism industry.  Our objective is to build destination awareness in Australia and selected international markets through a targeted programme of marketing activities.

We aim to be

  • A leader in destination management and champion of world’s best practice in sustainable tourism
  • An organisation recognised for conducting business in a professional and ethical manner with all its stakeholders, clients and industry

We plan to get there

  • By working in partnership with our Members, the Local Tourism Organisations, Local, State & Federal Governments; Tourism Queensland; Tourism Australia; Cairns Airports Limited, and other Industry and Community stakeholders to maximise sustainable tourism growth in Tropical North Queensland for the economic and social benefit of all Tropical North Queenslanders

Our values and guiding principles guide our day-to-day decision-making and assist in ensuring the brand values remain a key element of Tourism Tropical North Queensland’s culture. Our organisation values are:

  • Professionalism
  • Leadership
  • Respect
  • Creativity
  • Collaboration

Our Leadership Charter

Our leadership charter is integral to the behaviours that are evident in the workplace:

  • Lead by example
  • Embrace change
  • 
Be Approachable
  • 
Inspire a shared Direction
  • Empower others to act
  • Respect the values and beliefs of others

Doing business the TTNQ way

This document gives guidance on what is expected when performing our duties to ensure our decisions and behaviours are in line with the principles of public sector ethics and best practice.

Our Guiding Principles guide our day-to-day decision-making and support the framework upon which we implement our vision and mission.

  • We endeavour to push the limits and make the difference in all that we do
  • We are committed to a destination management approach in partnership with our key stakeholders
  • We are committed to the principles of sustainable tourism
  • We pursue a common vision through strategic industry leadership and alliance
  • We recognise our responsibilities to champion and protect the values of the brand of this region
  • We take a research based approach to marketing and development and understand and apply the consumer insights gained through this approach
  • We value knowledge and learning as key organisational and industry resources
  • We are committed to the values of teamwork and a team based approach to our business

We will therefore

  • Pay attention to our workforce, industry and the community and their respective needs
  • Ensure that our staff development and employment policies are carried out in a fair and non-discriminatory manner by observing the principles of equal opportunity
  • Enrich our tourism programs and policies by always drawing on relevant international, national and local perspectives and understandings
  • Maintain strategic partnerships with all stakeholders to enhance the research and development of our programs and activities
  • Conduct all business dealings and interactions legally, ethically, with honesty and integrity having regard to our company policies. This includes adhering to the ethics principles of respecting the law and the system of government, respect for persons, integrity, diligence and economy of efficiency
  • Seek mutual respect and a common understanding in all our dealings with external partners to ensure high quality partnerships